First Hotels continues expansion in Stockholm

First Hotels Continues Expansion in Stockholm

– takes over AC Hotel by Marriott Stockholm Ulriksdal

First Hotels has entered into a long-term agreement to take over the operation of AC Hotel by Marriott Stockholm Ulriksdal in Solna. The modern full-service hotel has 223 rooms and will become First Hotel Ulriksdal when First Hotels takes over operations in early 2027. The hotel will be the group’s ninth hotel under its own operation and the 47th hotel within First Hotels.

The takeover strengthens First Hotels’ position in the Stockholm market, particularly within the corporate, meetings and business travel segments. The hotel opened in 2020 and is located in Solna, one of the Stockholm region’s strongest business areas, home to numerous companies, headquarters and workplaces, with excellent connections to central Stockholm and Arlanda Airport. First Hotels has entered into the agreement directly with property owner Vi Invest AB and will become the long-term tenant and operator, with full responsibility for the hotel’s operational and commercial management.

“This is a highly attractive market for corporate agreements, meetings and business travellers. First Hotel Ulriksdal gives us a significantly stronger position in Solna, while allowing us to take over a modern, full-service hotel with excellent potential for further development,” says Torje Gabrielsen, CEO of First Hotels.

Strengthening the focus on hotels under our own operation

First Hotel Ulriksdal will be the ninth hotel operated directly by First Hotels and the second major addition to the company’s own-operated hotel portfolio in Sweden since new owners joined First Hotels in 2025. Previously, First Hotels took over the entire hotel operation at First Hotel Planetstaden in Lund, where the company has also invested in the hotel property together with Norwegian investment company Daimyo.

“We want to expand our own hotel operations over the coming years. Ulriksdal is a good example of the type of hotel we want to operate ourselves: a large full-service hotel in a strong market where we can take long-term responsibility for operations, commercial development and the guest experience,” says Gabrielsen.

Becomes First Hotel Ulriksdal

When First Hotels takes over operations, the hotel will change its name from AC Hotel by Marriott Stockholm Ulriksdal to First Hotel Ulriksdal and become fully part of the First Hotels brand. The hotel will be positioned in the upper segment of the group’s portfolio, offering a high standard and a broad range of accommodation, restaurant, meeting, spa and fitness facilities. With 223 rooms and suites, as well as extensive conference facilities, First Hotel Ulriksdal will become one of the group’s most comprehensive hotels in Sweden.

“First Hotel Ulriksdal has all the right conditions to become a strong First Hotel. It is a modern full-service hotel offering high quality, a broad range of services and an attractive location in one of Stockholm’s most important business markets. It strengthens both our brand and our offering to guests and corporate customers,” says Gabrielsen.

Hotel number 47 within First Hotels

With First Hotel Ulriksdal, First Hotels will have 47 hotels. The company is also working on several new openings and partnerships across the Nordics and expects to announce further hotel news during the autumn. At the same time, First Hotels continues to grow through franchise and other long-term partnerships with hotel and property owners. The ambition is to be an attractive partner both for property owners seeking a long-term hotel operator and for hotel owners who want to operate their hotels independently with the support of the First Hotels brand, distribution, sales, loyalty programme and technology.

About First Hotels

First Hotels is a Nordic hotel group, founded in 1993, with hotels in Sweden, Norway, Denmark and Greenland. Its portfolio includes hotels under its own operation as well as franchise and partner hotels. Through a shared brand and solutions within distribution, sales, loyalty, marketing and technology, First Hotels creates commercial value for its hotels and attractive experiences for guests. First Hotels is growing across the Nordics through long-term partnerships with hotel and property owners, focusing on strengthening hotels’ competitiveness, revenue and long-term profitability.

For more information, please contact:

Torje Gabrielsen | CEO First Hotels | Tel: +47 911 68 711

Henrik Ramstedt | CMO First Hotels | Tel: +46 720 70 05 44

Email: press@firsthotels.com

First Hotels International AS

Søndre Tollbodgate 17 | 9008 Tromsø | Norway

Organisation number: 914 505 356

Press images:

Press image 1: First Hotel Ulriksdal Exterior

Press image 2: First Hotel Ulriksdal Lobby

Press image 3: First Hotel Ulriksdal Room

Press image 4: First Hotel Ulriksdal Spa

Press image 5: First Hotel Ulriksdal Restaurant

Press image 6: First Hotel Ulriksdal Conference